In the process of researching the various social media monitoring tools available on the market, a spreadsheet of desired features was developed as a measurement resource. A list of more than 30 different common and desirable features have been identified as a starting point for marketers interested in investing in brand monitoring tools. All information reflected in this document has been collected through publicly available website information, sales calls, demos and product trials. All information provided is accurate to the best DragonSearch’s knowledge. The features and costs associated with the identified brands are subject to change without notification.

Read the full blog post about the social media monitoring tools comparison and the different brands reviewed.

Social Media Monitoring Tools:

An In-Depth Comparison of Features

Visible Technologies* Lithium Brands Eye Sysomos MAP Sysomos-Heartbeat BrandWatch* SocialRadar Sprout Social* Spiral16 SM2 Meltwater Buzz
Multiple Users 3 to start Unlimited   Yes Yes Unlimited One agency
login, $100 per extra user
10 to start,
$29.99/month each additional
5 users   yes
White Labeling Yes-reports Yes-reports Yes-reports Yes-reports Yes-reports Yes Yes No Yes Yes-reports yes
Search results
(limited v. unlimited)
Unlimited Unlimited Unlimited Unlimited Unlimited
results, limited searches
Limited-see
pricing
Unlimited Unlimited Unlimited   standard
300,000
History — how far back? 3 months 6
months
  1
year
30
days (included) to 1 year on heartbeat,
1
month to 5 years
up
to 5 years on Facebook and Twitter as well
Instant
except for Facebook (1 year)
1-2
years
  1
year
Exportable reporting? CSV & PDF PDF Yes Yes Yes Yes Yes Yes Yes Yes Yes
Identifies influencers Yes Coming
soon
  Yes Yes Yes Yes Yes Yes Yes Yes
Respond within tools Yes Yes Yes No Yes-Hearbeat Yes No Yes No Yes Yes
Assign tasks with notes Yes Yes   No Yes-Heartbeat Yes No Yes Yes Yes Yes
Social Network Integration (what sites?) Facebook,
Twitter
Facebook,
Twitter
All
of them (?)
Facebook,
Twitter, Foursquare, G+ (MAP only)
Facebook,
Twitter, Foursquare, G+ (MAP only)
Facebook,
Twitter, Google Plus, Foursquare
Facebook,
Twitter, RSS, Foursquare, etc.
Facebook,
Twitter, Foursquare, RSS, LinkedIn
All
major ones
All
major networks
Facebook,
Twitter, YouTube, Foursquare comments
Blog and news integration Yes Yes Yes Yes Yes Yes Yes Yes Yes Yes Yes
Author Demographics Yes No   Yes Yes Yes Yes No Yes Yes Yes
Competitive reporting Yes Yes   Yes Yes Yes Yes Yes Yes Yes Yes
Search Query Priority Ranking Yes Yes   Yes Yes Yes Yes No Yes Yes Yes
Measure of Engagement/Reach Yes     Yes Yes Yes Yes Yes No Yes Yes
Measure of Buzz No Yes   Yes Yes Yes Yes Yes Yes Yes Yes
“Discovery” tool for topics Yes Yes   Yes Yes Yes Yes Yes Yes Yes Yes
Search terms allowed Yes Yes   Yes Yes Yes Yes Yes Yes Yes Yes
Spam filter Yes Yes No Yes Yes Yes Yes No,
working on this
Yes Yes Yes
Save Searches Yes     Yes Yes Yes Yes No Yes   Yes
Measure Sentiment
(+ or -)
Yes Yes Yes Yes Yes Yes Yes No Yes Yes Yes
Google Analytics Integration No No   Yes Yes Yes No Yes No   No
Audience Demographics Yes   Yes Yes Yes Yes Yes Yes Yes Yes Yes-pre-designated
clusters
Customizable Dashboard Yes Yes Yes Yes Yes Yes Yes No Yes Yes Yes
MozRank integration No No   No No No No No No   No:
alternative
Mobile app/support No No   No,
accessible on mobile site
No,
accessible on mobile site
No Yes Yes Yes   iPhone
Individual Campaign Tracking Yes     Yes Yes Yes Yes No Yes Yes Yes
Mention Backup Yes     Yes Yes Yes Yes No Yes-$50/month
per topic
  Yes
Multiple Languages Yes     Yes Yes 20
languages
14
languages
Yes No 20
languages
27
languages + translate
Klout Integration Separate
Influence Score
    Separate
Influence Score
Separate
Influence Score
Yes No Yes No   No-internal
tool
Email Alerts Yes Yes   Yes Yes Yes Yes Only
for Foursquare
Yes   Yes
API Integration           Yes   yes Yes   Yes
Contract Length 1 year 1
year
  1
year
1
year
30
days minimum
30
days per search topic
None 30
day contracts
  1
year
Link Tracking in Tool                     Yes
Cost $$$$$ $3,000/month
unlimited everything
$1,400/month
for 50 searches, $2,400/month for 100 searches
$2,000/month
for unlimited searches, $999/month for 200 search phrases, $199 month for 10
searches
$2,750/month $550/month
for 5 queries and 10 tags with $500 setup. Professional- 10 queries, 25 tags,
25 users-$1,100/month
$650/month
for 10k mentions & unlimited searches, $2,400/month for unlimited
mentions and 15 searches ($115 each additional query), $1,050/month for 20k
mentions & unlimited searches
$600/month
for 5 searches & unlimited results,
$899/month
for unlimited social profiles and searches and up to 10 users
$500
for 5 queries with pricing up to $4,950/month for unlimited
  $15,000/1
year, $28,000/year