Success with Pay Per Click (PPC) Advertising Training

What Can I Expect from the Training?

No matter what level you’re starting at, we focus on providing actionable training so you can bring takeaways back to your job and start implementing changes to your ad campaigns immediately. The Pay Per Click Advertising Training provides more than just a bulleted list of good ideas you can use. DragonSearch trainers are digital marketing veterans, accomplished speakers and advanced digital advertising strategists. In these hands-on workshops we don’t teach you what to think, we teach you how to think. Analyzing your social ads and AdWords campaigns is critical to being able to enact statistically-significant, well-informed tactical changes that can boost your return on ad spend (ROAS).

How Will the Training Apply to My Company?

Since 2007, we’ve had experience with a myriad of clients in different verticals across the country, from international brands to family businesses. We have managed AdWords budgets from the hundreds to the hundreds of thousands. We’ll work with you to determine the workshop level that will provide your team with exactly the training they need to be efficient and effective, and start contributing to your bottom line. Training can also be individually developed and tailored to your company or team.

How Can I Convince My Boss About the Value of the Workshop?

There are a lot of ways to show value, but at the end of the day it comes down to dollars and cents. Taking advantage of DragonSearch’s first-hand pay per click advertising training will give you and your team the advanced skills needed to effectively manage PPC campaigns. Our optimization strategies can be taken back to your marketing role and implemented immediately for return on investment savings.

Why Three Training Levels?

Achieving different levels of success is a natural process that will come with further training and experience. The larger the digital advertising account, the larger the budget. With money comes a great deal of responsibility, and responsible PPC management must scale as your company grows. We have designed the hands-on Pay Per Click Advertising Training program in three levels so you and your team can start at an optimal level and grow your knowledge as you gain experience.

AdWords Training


Essential AdWords (Level 1)

This course will teach you about how to set up a new AdWords account, perform keyword and competitive research, estimate and set budgets, write ad copy and more. You will learn everything you need to go launch an account and start advertising on Google.


Advanced AdWords (Level 2)

Intended for those with six months or more of AdWords campaign management experience, Level 2 covers conversion analysis, dayparting, ad copy testing, ad extensions, call tracking and more. You will discover how to identify inefficiencies in campaigns, optimize for conversions, and start increasing your campaign performance immediately.


Master AdWords (Level 3)

Advanced training is suggested for dedicated AdWords account managers with experience running campaigns for one year or more. Advanced demographic targeting, quality score optimization, multivariate landing page testing, Google Analytics custom reports and more are covered. You will learn the skills needed to manage fast moving, high spending accounts and take their performance to the next level.

Social Media Advertising Training


Essential Social Media Advertising (Level 1)

This course will guide you through setting up targeted, relevant social ads for your business to increase social following, promote strategic content, write compelling ads, and more. You will learn how to create social ads that amplify your social presence and effectiveness.


Advanced Social Media Advertising (Level 2)

If you’ve been running social ads to amplify your social media engagement but haven’t tapped the full potential of Facebook, Twitter and LinkedIn ads then it’s time to scale up. Setting budgets, determining bids, measuring results and targeting interests, positions and demographics specific to your core audience will be covered. You will be able to expand your social reach and learn how to micro-target users who will convert.


Master Social Media Advertising (Level 3)

This workshop will cover social retargeting, social ad design, demographic research strategies, location targeting, social ads reporting, and much more. You will learn how to scale your social ad strategies to wider and wider audiences to bring in new business and take your company’s social media presence to a professional level.

Next Step… Success

Let’s discuss which pay per click advertising training would be best for you and your organization. Customized and on-site workshops are available — contact us to learn more. DragonSearch is also available for fully managed digital advertising campaigns and specialized consulting. Give us a call at (212) 246-5087, email us at [email protected], or submit our contact form here.