We need websites to do their job, all of the time.
Doing the job means that visitors take action and do something that you want – such as buying your product, filling out a form, or encouraging visitors to pick up the phone and call you. The strategy behind this varies from business to business, but the idea is the same: you want someone to take the right action. You want them to “convert.”
Conversion Rate Optimization is the process of testing, analyzing, and making changes to a website’s design, code, or content in order to increase the likelihood that visitors will take one of those actions.
Using a suite of testing tools, DragonSearch employs everything from heatmapping to click-tracking to user surveys and more as a means to understand what’s working and what’s not your website. Based on this data, strategies pivot into onsite testing ranging from A/B to multivariate experiments. Through successful and unsuccessful experiments, learnings are gathered and next steps are decided to continue the testing process for long-term business growth.