Case Study

B2C eCommerce Startup

Summary of Results
  • 170% increase in referral traffic
  • 25% increase in social traffic
  • 233% increase in revenue from referral and social sources
  • 110% overall revenue increase
Services Used
Social Media MarketingSocial Media AdvertisingDigital PR/OutreachDigital Branding

Client Background:

Bluffworks travel pants.Bluffworks, DragonSearch’s startup client manufactures unique, ruggedly designed wrinkle-free travel pants with modern technical features that look as good in the boardroom as they do on a mountaintop. The target audience is comprised of active men who are driven to blend work and play together, and the traveling businessman. With the client’s broad approach to sales targeting and overall weak digital presence and visibility, there was no plan in place to hit revenue targets and grow the brand’s reach online.

The Challenge:

Being a startup company, created by an entrepreneur who became the face of the brand after launching a wildly successful Kickstarter campaign, sales were low, there was no defined brand voice or digital visibility, the existing audiences online were primarily friends and family, the target audience focus was scattered and not well researched nor targeted, limited relationship with influencers, and the approach to outreach was inconsistent.

We knew we had to build a very effective strategy that will establish the new brand, build connections and awareness, while directly focusing on driving revenue quickly to help Bluffworks get off the ground and start driving revenue in order to become successful.

Our Solution:

The Results:

As of result of the implementation of our strategy, Bluff Works secured four primary media placements resulting in the following:

Placements secured through digital PR / outreach:

CNN
Digital outreach at CNN for B2C eCommerce client.
Inc.
Outreach placement in Inc. Magazine.
Washington Post
outreach-coverage-the-washington-post
Smarter Travel
b2c-bluffworks-coverage-smarter-travel

Contact us

Narrow targeting and shopping cart optimization were part of a winning strategy for this client, and can have an impact for your eCommerce campaigns as well. If you’d like to learn how the process can work for you, let’s talk. Call us at 212.246.5087, email hello@dragonsearch.net, or submit this form: