SearchInsider’s David Berkowitz wrote in a recent blog post – at http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=100419 – about how much video is influencing ranking. “VIDEOS ARE MORE LIKELY THAN text to get on the first page of Google’s search results, according to Forrester Research’s Nate Elliott.”
This seems to me to be one of those odd tricks of statistical analysis. After all, if I search on a highly competitive key phrase like “web design”, there are NO entries with video in the top 10 results. (or at least not yesterday).
NOT to take away from the importance of video. Its critical that organizations create the largest footprint feasible on the web, using all media. And you don’t want to be play catch-up 6 months or a year from now when some aspect of media is in the spotlight.
Thanks to Betsy Kent at Be Visible Associates for the article forward.