secure browserWell it’s another sunny day in the Hudson Valley, with clear blue skies. The past week has quietened down somewhat after all the hoohah about FireSheep. Not sure whether any of you noticed, but Twitter have secured their website by installing SSL and passing all the traffic through that. I’m happy to say that my confidence levels in Twitter have multiplied several fold and it’s becoming one of my favorite social media sites to visit. Pity the same thing can’t be said about Facebook. It is a fairly large site (cough) and they’ve said it will take some time to get something implemented on that front, but so is Twitter. I am ultra paranoid when it comes to security, and so should you be. Glaring issues like this should be addressed immediately and with the utmost priority. Just last week I remember Facebook launching a new feature that they built in a coding session with some university students called See Friendship as announced by my colleague and fellow blogger Deidre in her article titled Facebook Rolls Out “See Friendship” Feature. Couldn’t they be utilizing this time to fix the huge security issue which Twitter, and I’m pretty sure many other sites out there have and are doing? Remember people, no matter how secure you think your password is, once you are authenticated anyone can hijack your session if they use the right tools and take on your identity. Would it take a day of boycotting Facebook by everyone abstaining from logging into for them to take notice that this is a huge and real threat? Rant over.

RockMelt New Social Media Technology

Rockmelt logoIn other news this week, RockMelt was announced as a new Social Media browser that has been developed and limited beta launched for fanatics such as you and me who find that their browser just isn’t social enough. I read a great article on Engadget which gives the lowdown. I’ve signed up for the limited beta and eagerly await being provided a download link to try it out. Once I do, you can be sure that I will outline the pros and cons in a post so that you get the run down. Be sure to go to and see the video that they’ve posted which will give you more insight too. Personally speaking, this is what applications should do. They should address the needs of a person and help them save time. We all spend a lot of time on social media sites which are on the web. We also spend lots of time on other websites themselves, so RockMelt really appears to do a great job of combining those tasks together into an easy to use interface so that you don’t need to leave the webpage you are on in order to tweet about it, and you don’t have to switch applications, or browser tabs to read replies. Rock on RockMelt!

Technology cuts = huge risks

scissors cutting dollarBusinessWeek reports this week that Cisco have forcasted lower sales and profits which reflect huge cutbacks in government spending. And this doesn’t just affect the US as quote: “Governments in Europe, Japan and some U.S. states reduced orders as their budgets came under pressure, said John Chambers, chief executive officer of the world’s largest computer networking-equipment maker. State government orders fell 48 percent in the last quarter from the previous period, he said.” 48% cuts! Can you believe it? What would happen if public services were cut by 48%? Emergency services save lives, and from what I’ve come to gather where ever I go is that each district or areas emergency services are generally strained to say the least meaning we push them to the highest efficiency possible. If statistics say we should have 5 ambulance technicians on call then that’s usually what you’ll find, perhaps even a little less, but you would never just have one or two on duty. Well guess what? That’s fundamentally happening with these countries. By cutting technology budgets so drastically, they are undermining the infrastructures that other services rely on. I want to stress that I’m not singling out any individual government here, but rather as a collection because the world really is experiencing a huge amount of cut backs in many different ways and the way of life as we once knew it is changing and I don’t think for the better. Yes, I am a self proclaimed geek, who tries to immerse ones self in technology as much as possible, and have done so for the past fourteen years, so perhaps you may think I am biased in my opinions. However facts are facts, and many companies up to this point who have had technology departments for several years will know, you can cut back on technology, but by doing so you cut back on your business or organization, you reduce efficiency, and in the case of the public sector, you can cost lives. Technology should also be getting cheaper, however the trend has always been if you want a really good computer, expect to pay around $2k, for medium level around $900 to $1.2k, and entry level from around $300 upwards. How is it that these prices have remained so for so long?

This entry was posted on Sunday, November 14, 2010 and is filed under Integrated Marketing.

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