Link Building Secrets: The Intangible Element

Here’s what you probably already know about the link building process…

We set forth creating unique valuable content on a site and start building relevant links to promote this content in order to bring more traffic to your site.  Throughout the link building process, we incorporate elements of SEO in order to make it easier for visitors and search engines to find you.

Here’s what you may not know about the link building process:

Oftentimes we forget that there is an intangible aspect to the link building process.  It is this incorporeal element that can be considered the secret to link building…

Concepts from The Secret To Better Understand Link Building

Using ideas from the best-selling book The Secret by Rhonda Byrne, here are some link building secrets that you may not have been aware of…before now.

“We are like magnets – like attract like. You become AND attract what you think.”

Seek out communities that share the same passion as you do when link building.  Upon entering these communities, your thoughts should be to get to know the community members and share your enthusiasm for what you do.  By doing this, you will be adding value to the community and you’ll be attracting people to you and your site.

“People think about what they don’t want and attract more of the same.”

There was a story in the book Groundswell about a blog post that revealed the HD-DVD processing key, which made it possible to watch HD-DVD movies in Linux.  This post eventually became so popular that it made its way to the top of Digg who was then forced to take it down by the owners of this intellectual property who didn’t want this code to be made public for obvious reasons.  But instead, it backfired.  The result was that people found out about this story and the code became even more popular.  So the moral of the story is, think and act affirmatively not covertly.

“It’s OK that thoughts don’t manifest into reality immediately (if we saw a picture of an elephant and it instantly appeared, that would be too soon).”

The image used in The Secret is of a flower that is just below the surface.  We’ve been watering it and taking good care of it, but sometimes just before it is about to bloom, we get discouraged and so we stop.  The link building process is similar to this in that results usually occur after some time.  However, there are ways to speed up the process…

“You might get an inspired thought or idea to help you move towards what you want faster.”

One of the most effective link building tactics hands-down is to create a viral campaign for your site.  This means having the inspiration or the idea to develop some type of viral content to promote that will eventually gather its own momentum.  Making this part of the link building process is one way to move towards your goal faster.

“Shift your awareness.”

Do you see the glass as half empty of half full?  Knowing what you know now about the secrets of link building, I hope you’d see the glass as half full.  By shifting your awareness in this way, you’ll be constantly nourishing your link building garden with new quality link building ideas.  And eventually, you’ll notice the first signs of life and then you’ll know that you’ve experienced first-hand The Link Building Secret!

This entry was posted on Wednesday, February 10, 2010 and is filed under Search Engine Optimization.

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