social media monitoring tools

Photo of Ian Keir
A team of social media marketers gathered around a table organizing channel icons

Overview and Takeaways from Social Tools Summit Boston 2016

Ian Keir

Is social media marketing a challenging activity for your business? Do you just set it and forget it? The Social Tools Summit, held in Boston on April 12, 2016, answered many of the questions and challenges faced by businesses. The brainchild of Neal Schaeffer and Brian Mahony, this Summit brings together marketers and social media experts…

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Variations in Social Media Mentions Matter: Boolean Can Help


For many of our clients, we use several social media monitoring tools to keep tabs on how their brand is being communicated about on social media, blogs, news outlets, etc. But we realized those tools weren’t capturing everything. So, our staff looked to boolean search to create queries for the tools that would help find…

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Photo of Deidre Drewes

Visible Technologies Review: An All-in-One Social Media Tool

Deidre Drewes

As mentioned in my review of Sprout Social, I recently completed a thorough test of social media monitoring tools for our agency. Of the tools tested, Visible Technologies was the most comprehensive. For boutique and national Internet marketing agencies, Visible Technologies offers a set of features that covers almost every potential client need. My Visible…

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