Social Media Marketing

Photo of Jannette Pazer
Social Media network icons.

Getting Started with Social Media Marketing

Jannette Pazer

SUNY Ulster Class to Help You We at DragonSearch love to share our knowledge with others, and if you live in the Hudson Valley here’s your chance to learn more about digital marketing and how it can help your business. DragonSearch has partnered with SUNY Ulster to teach 3 continuing education evening classes during the…

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Photo of Danielle Correia
A laptop sandwiched between stacks of newspapers bridging traditional and non traditional marketing

How Link Building Made SEO’s Great at PR

Danielle Correia

Real Link Building I never liked the term link building. In fact I hated it so much that I would spend hours thinking about what else we could call it: Link Fire, Link Flare, Link Blobbing… you get it. Awful right? Part of reason we cringed at the word link building was that it had…

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Kevin Mullett presenting to usDragons about SEO, social and digital marketing.

Advanced SEO & Social Media, Tools & Digging Deeper

Etela Ivkovic

Kevin Mullett Guest Speaking at DragonSearch Kevin Mullett is super passionate about SEO and digital marketing. He has a true dragon spirit which is why #usDragons immediately connected with him. Going beyond sharing his impressive knowledge and experience, Kevin set out to inspire each one of us with his interactive presentation. And that he certainly…

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Photo of Paul Rakov
DragonSearch's Graffiti wall at NMX

New Media Expo 2014 Recap: Observations from a Lone Dragon

Paul Rakov

Months of preparation. Dozens of social media messages. Invitations to connect with other attendees and guest speakers. Workshop development. Collateral design and printing. Brainstorming creative booth elements. Flight, ground transportation, hotel and meal coordination. Scheduling conference session attendance. And one plan for 18-holes at a KISS themed mini-golf course!

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White and pink fireworks shooting up in the sky to celebrate New Years

Content Marketing Tips for 2014 and Beyond


Content has been the big topic of conversation amongst #usdragons in recent days. Rather than posting yet another blog about how important content is (since we know you have crawled out of the cave by now), we decided to get a bit more tactical here. The New Year is the time to put your marketing…

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Photo of Evan Auerbach
Mark Zuckerberg on the dollar bill. Photo Credit:

Paid Facebook Ad Campaigns: The Answer to Facebook’s Declining Organic Reach

Evan Auerbach

Facebook Announces Changes to Their News Feed Algorithm There was a resounding theme at this month’s Inside Social Marketing conference; community managers from all verticals were attributing a great deal of their brand’s success on Facebook to implementing a strategy of equal parts good content and paid amplification. And yes, this was before Facebook’s recent…

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