We hope you were able to join us for the free online webinar on October 9th, “Conquering the Query: Getting the Most Out of Social Media Monitoring.” Co-hosted between DragonSearch and Brandwatch, we reviewed what Boolean queries are and how to construct an efficient and effective Boolean search query in a social media monitoring tool that will return the mentions that you want, and not a lot of irrelevant results.
This webinar idea came from our white paper, “The Importance of the Boolean Search Query in Social Media Monitoring Tools”. In this white paper, I discussed topics such as:
- Why to do social media monitoring
- What to monitor
- Ways to express variations in keywords, basic and advanced Boolean search operators
- Post-search filters to further refine results
- The different types of user interfaces for queries in various social media monitoring tools
- Other things to consider when evaluating which social media monitoring tool is the best for your needs.
Since we use BrandWatch at DragonSearch and used their social media monitoring tool in our case study, they suggested we do an online webinar together to help people construct better Boolean queries. In the free webinar, co-hosted with Jasmine Jaume and Gemma Cooper of Brandwatch, we talked about why queries are important, I went through the case study of a complicated brand name that I used in the White Paper, we reviewed top tips for writing great queries, and answered questions from attendees.
Commonly asked was how to deal with search terms that are commonly used for many things, like the name of a movie that’s also a person’s name, or monitoring an open debate that doesn’t involve brand names. These queries can be tricky and are likely to require a lot of trial and error to fine tune it to exclude irrelevant mentions. The key is to include context words that help find only the mentions related to what you’re looking for.
One important concept to keep in mind is that your query is probably never “done”. It takes continuous fine tuning, removing sites or words that are irrelevant as they come up, adding new variations of your brand names or keywords as you think of them, and excluding spammy sites or frequently used words. A query should constantly be improved to give you the most accurate results as possible so your time isn’t wasted and your analysis will be more accurate.
There were so many questions that we couldn’t get to all of them. Some of the unanswered questions have been addressed in a Brandwatch blog post about our webinar.
Webinar Attendees and Feedback
The free webinar was very successful with a large list of attendees who had job descriptions in many areas, but mostly social media managers, analysts, directors and CEOs. Clearly monitoring your brand and what people are saying about it is an important task for businesses, from community managers up to the CEO!
Here are some of the comments we received:
Where to Find the Free Webinar Recording and Slide Deck
If you missed it, you can view the recorded webinar and download the slide deck. For more details about the case study and social media monitoring tool capabilities, please read our white paper. Feel free to ask us any questions about the material in the comments section below.
This entry was posted on Wednesday, October 16, 2013 and is filed under Social Media in Marketing.
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