Digital Marketing Agency CEO Ric Dragon Launches New Social Media Book “Social Marketology” at Blog World NY

Social Media Book Takes Aim at Putting a Process to Achieving Goals

New York, NY and Kingston, NYJune 7, 2012Digital marketing agency DragonSearch ‘s CEO ( Ric Dragon will launch his latest book, “Social Marketology,” today at Blog World NY conference at the Jacob Javits Conference Center, where he is also a featured speaker.  The social media book, published by McGraw-Hill, provides companies with a framework with which they can create a process framework for their social media activities and improve engagements with their customers. 

Dragon is a sought after speaker and considered by many to be a social media professional with a unique ability to help companies achieve their overall marketing goals by using digital media tools effectively.  “Social Marketology” is his second book, his first a Mc-Graw Hill published e-book, “The DragonSearch Online Marketing Manual.” Dragon, who founded the DragonSearch digital marketing agency in 2007 with partner Don Tallerman, has focused on the future of social media in his writing because he sees it as a “here-to-stay” element of any marketing program.

A Unique Approach to Social Media Marketing Process and Strategy

By outlining a framework around which a focused social media campaign may be constructed, “Social Marketology” provides a concrete method for marketing through social media that is also flexible enough to be adapted to the social media platforms of today and tomorrow.

“Creating a social media strategy is a step many overlook because they are so eager to jump into these relatively new marketing tools,” said Dragon.  “Social Marketology helps companies establish a social media process that starts with their desired outcomes, those elements that will determine the company’s long term success.  In the book, I take a lot of time detailing the upfront work that needs to be done before a company posts its first Facebook message or sends its first Tweet.”

While many social media marketing strategies offer little beyond establishing an online presence and some “tips and tricks” for particular platforms, “Social Marketology” draws off a more holistic body of knowledge that incorporates social media within in the context of larger organizational goals. By the end of this book, marketing executives will have the knowledge to implement an effective social media marketing campaign that is testable, controllable, and fully integrated within broader campaigns and goals.

Dragon will introduce the new book at the Blog World NY conference on June 7 during his presentation: “Social Marketology: Process in Social Media Marketing.”  A book launch party was held, June 6, at TheLabNYC in Manhattan.  Images available upon request. For an interview of Ric Dragon or to receive a copy of “Social Marketology,” please contact Paul Rakov, Director of Public Relations, DragonSearch, (212)246-5087 x123, [email protected] or @PaulRakov via Twitter. 

About Ric Dragon

Ric Dragon is the CEO and founder of DragonSearch, a digital marketing agency. Dragon is a sought-after speaker, appearing internationally as a social media expert and digital marketing professional whose insights help companies create a solid social media strategy and process. His upcoming speaking appearances in include Blog World NY, June 6; 140 Conf NYC, June 19; Social Business Conference – Richmond, Va., Sept. 11.  Contact Ric Dragon at 212-246-5087, [email protected], or via Twitter @RicDragon.

About DragonSearch

Founded in 2007 by Ric Dragon and Don Tallerman, DragonSearch is a digital marketing agency specializing in search engine optimization, social media marketing and pay per click advertising with offices in New York City and Kingston, New York.  Servicing a wide variety of clients, DragonSearch utilizes search engine optimization (SEO), pay-per-click (PPC) management, social media marketing (SMM), and web site development to effectively drive potential customers to a company’s web and social sites.  Company founder Ric Dragon is the author of “The DragonSearch Online Marketing Manual,” and “Social Marketology,” both published by McGraw-Hill.

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Press Contact:
Paul Rakov
Director, Public Relations
(212) 246-5087 x123
[email protected]


This entry was posted on Thursday, June 7, 2012 and is filed under Integrated Marketing, Social Media in Marketing.

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