The New York Times recently published an in-depth article on Facebook ads that is a must read for any business owner. One of the biggest takeaways… if you own a business in 2014 – you should definitely be advertising on social media!

A close-up of a social ads workshop worksheet with fields for goals and objectives

Social media ads provide business owners and marketers with a unique opportunity to reach people during times when they are more likely to act on ad messages. Think about it…you are sending them messages when they are on their computer or phone, making it easy for them to click and convert into a customer! On average, people are spending over 2 hours a day on social networks. Facebook alone accounts for one out of every six minutes someone spends online, and that statistic increases to one minute spent on Facebook for every five minutes when that person is using a smart phone!

Think about that for a second. That is a huge potential active audience.

Large as the market is, if you advertise to people that aren’t in your target demographic or have little or no likelihood to buy your product, you can still waste a lot of money on social ads. Thankfully, social media platforms have data points for each and every person that you can use to target your ads strategically. Ads can be hyper-targeted for:

  • Specific location
  • Age
  • Gender
  • Precise interests (‘likers’ of other Facebook pages, celebrities, competitors)
  • Broad categories (small businesses / people having a birthday next week / soccer fans)
  • Connections (shows which of your ‘friends’ already like a product or endeavor)
  • Relationship status
  • Language
  • Education (level of schooling / people who attended a specific school / area of study)
  • Workplaces

As an additional component of the ad targeting, your email contact lists can also be uploaded to create a Custom Audience. To expand on your own list, a Lookalike Audience can be created by Facebook, providing you with a targeted expanded reach where your ad will be seen by a new contingent of individuals who closely resemble the profiles of those on your own mailing list.

Add in some creativity and passion and presto, you are reaching people who you want to reach. All major social media platforms have their own version of targeting…well, not Google+ but we’re waiting! Compared to a billboard or a print ad – results can all be tracked and analyzed, and success specifically attributed to the ad. The spend amount can vary as much as you desire – from $50 per month or more, to whatever amount you designate.

Learn How to do Social Media Ads for YOUR Business

Start by attending our interactive, roll-up-your-sleeves, Social Media Advertising Workshop at DragonSearch on September 17 from 5:30-8:30 pm in our new Hudson Valley office in Kingston.

In this workshop, you will start to formulate your social ads strategy by analyzing your overall goals, your audience, and the resources you have available. Our team will introduce our process that we use to create effective social ads for our own clients. It is not a random or haphazard process; it’s based on proven social media strategy. Our team has assisted brands like Sony and The GRAMMYs – so we know it works.  And we are always happy to share our experience and knowledge with businesses just like yours. When you leave the workshop, you will feel confident that you can start a whole new approach in how you market your company online.

You do not need to have a big social media following, or have a substantial advertising budget. The knowledge we give you, and the inspiration to be creative in how you do it, will go a long way to making connections with new customers while maintaining and enhancing your brand association with the loyal reoccurring ones.

A dog looks at a flyer for a social media workshop at DragonSearch

Let Us Help your Company Grow

The location of this workshop is in our new beautiful 9,000 square foot space on the second floor of the DragonSearch Building, 8 N. Front Street, Kingston, NY 12401. This is the  #usDragons production space in the Hudson Valley, and that’s where we want to connect with our own community to continue to be a valuable resource of assistance for your organization.

Registration is easy. Before September 7ththere is a discounted Early Bird registration price. For tickets click this link:  September 17th Social Media Advertising Roundtable Training Workshop.

Bring yourself, your co-workers, business associates, etc. and the desire to have a more successful Hudson Valley business.

This entry was posted on Wednesday, September 3, 2014 and is filed under Social Media Advertising.

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