10
Feb
Social Media network icons.

Getting Started with Social Media Marketing

Jannette Pazer

We team at DragonSearch loves to share our knowledge with others, and if you live in the Hudson Valley, here’s your chance to learn more about digital marketing and how it can help your business! DragonSearch has partnered with SUNY Ulster to teach 3 continuing education evening classes during the spring semester. Each class will…

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8
Feb

Abe Uchitelle on Becoming President of DragonSearch

Abe Uchitelle

I’ll cut right to the chase, this is an announcement blog post. Beginning this month, I’m stepping into the role of President at DragonSearch. I’m incredibly excited, honored, and humbled by the opportunity to lead such an amazing team, and I’d like to share some thoughts about what this means. It’s been a full year…

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4
Feb

Marketing Patience: A Simple & Measurable Concept

Ralph Legnini

In 1977 a record called Bat Out of Hell by an artist named Meatloaf was produced by Todd Rundgren and released on Cleveland International Records. It was not an instant hit by any means. It was a very dramatic sounding and ambitious album, quite unlike anything that came before it. So was the artist. There…

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9
Dec
A laptop sandwiched between stacks of newspapers bridging traditional and non traditional marketing

How Link Building Made SEO’s Great at PR

Danielle Correia

Real Link Building I never liked the term link building. In fact I hated it so much that I would spend hours thinking about what else we could call it: Link Fire, Link Flare, Link Blobbing… you get it. Awful right? Part of reason we cringed at the word link building was that it had…

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3
Dec
A drawing of a question mark with B2B inside

10 Questions to Ask When Choosing a B2B Marketing Agency

Abe Uchitelle

Here at DragonSearch, we work with both major types of businesses; B2B and B2C. People might think of B2C as being the more exciting campaigns, or at least the campaigns that you can explain to your grandmother. The reality, on the other hand, is that B2B campaigns are many times the most challenging and rewarding…

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20
Nov
Introducing the new G+ screen.

The Google Plus Makeover – Impacts on Your Business Pages

Jannette Pazer

First Impressions of the New Google+ This week I thought I’d do a test run of the new Google+ user interface. However, this was far more than a user interface update. Things are very different and pose significant questions and challenges when it comes to promoting your business with a Google+ page, especially local pages.

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