I gave a workshop at our local SCORE chapter (http://www.scoreulster.org) last Wednesday – and had a blast.  The room was filled with lots of entrepreneurs, both budding and established.  The questions were flying like crazy.  The net result was an invitation back to provide another workshop – althought this time the focus is going to be on SEO. 

This workshop will cover the basics of Search Engine Optimization (SEO), and how you can effectively make changes to your website to help make your web site more prominent in the search engines. Look at Google search results…

  • what’s a sub listing
  • Company listing?
  • Google local
  • Organic vs. PPC
  • Yahoo –  brief overview

Keyword research:

  • Competitive and Seed list
  • Intro to tools
  • Creating a keyword matrix

Optimizing pages

  • Review of page structure
  • Title and meta tags
  • Body changes
  • H1, H2, H3, paragraph, images, etc
  • Writing effective copy

Back Links

  • Directories
  • Social networks
  • local


  • SERP (Search Engine Rank Position)
  • Google Analytics
  • Google Webmaster review

Q&A This workshop will be taught by Ric Dragon, CEO of Oxclove Workshop and a founding partner in Dragon Search, a search engine marketing company in the Hudson Valley.  www.oxclove.com and www.dragonsearchmarketing.comDate: To be announced – Fall 2008Location: To be announced

This workshop is sponsored by SCORE Chapter #533, and SUNY Ulster & Ulster Chamber of Commerce

This entry was posted on Monday, May 19, 2008 and is filed under Search Engine Optimization.

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