Or disturbing, depending on your view of online advertising and the technological metropolis that gave rise to it. According to a recent study by the Kaiser Family Foundation, children ages 8 to 18 spend most of their day (7.5+ hours) utilizing a smart phone, a computer, and, of course, a television. This means a number of things for those who have a message or product to deliver/present to the public, and indicates that the field of Internet Marketing has a very healthy future ahead—assuming nothing happens that either takes us back to the stone age, puts our fate in the hands (or jaws) of zombies, or both (which would really suck; who wants to fight zombies without guns or chainsaws?).
The Non-Apocalyptic (and Zombieless) Future of Internet Marketing
With so much time being devoted to being ‘connected’ in one way or another, SEO and SMM, though rapidly changing as the years pass, will likely take on an even larger role for businesses and organizations. Not having a website for an enterprise, or any kind of online presence for that matter, might turn out to be the equivalent of not having either a physical sign or nominal brand as far as this new generation is concerned; thus whatever that enterprise is doing or wants to do will neither be heard nor spoken of by a target audience with a ton of potential—you know, $$$$.
And here comes an almighty bulleted list for the future:
- It’s a cliché by now, but good content will matter more than ever – As I implied in a previous blog post, when you have an audience that is continuously overwhelmed by the information and options presented to them, you better be sure that what you have to offer—i.e. your brief appearance in the chaotic limelight—is relevant and, most importantly, exceptional. When there are, say, over one hundred other websites competing for the same spot, you really have no other choice.
- Be open to the change in strategy that is inevitable when it comes to online engagement — Change does not have to be a difficult thing by any means, especially if all signs point toward its getting you more $ (or exposure—people get into marketing/advertising/etc for many reasons). As more studies similar to the one mentioned above become more accessible and obtain a place in the public consciousness, the need for innovative online marketing should slowly rise to the status of no-brainer in due course.
- Finally, let people find you – Of course you have to be aggressive with your marketing tactics, but that doesn’t mean you have to be officious (your audience can always go to someone less annoying). There are a lot more customers than there are businesses, and the Internet is structured more around the former than the latter nowadays.
Here’s to a connected, zombie-free future.
This entry was posted on Thursday, January 28, 2010 and is filed under Integrated Marketing.
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