It’s obvious in our studies of vintage ads that most would agree they are sexist. I certainly think this one for Hanes stockings sends a similar message. Hanes seems to be saying, “you could read but why would you want to?” Who would want to gain intelligence when apparently you can become a sensation by wearing Mystrece (who even knows how you pronounce that?!).

Hanes Stockings & Intelligent Women

Also, it is apparent that when wearing Hanes’ Mystrece no other attire is necessary. This vintage ad says that women do not need to be intelligent to be “unforgettable” and “disarming.” All they need is to purchase Hanes stockings and they’ll be taken seriously. Who needs intelligence, anyways? Or pants?

woman holding books

This entry was posted on Friday, December 30, 2011 and is filed under Content Marketing.

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