DragonSearch is pleased to announce our fall 2016 course schedule…

Social Media Marketing

November 19th
9 am – 12 pm at UCCC Stone Ridge Campus
In partnership with Rondout Valley Business Association
Presented by Jannette Wing Pazer & Christopher Short

Course Description: This course outlines the essential online marketing tactics it takes to get started using social media marketing and how to get your message out to the people who matter most.

Topics include:

  • Choosing the right platform
  • Getting started using social media
  • Finding your target audience and developing your brand voice
  • Planning your social strategy
  • Engaging and growing your audience

Registration Link for Rondout Valley Business Association Members

Registration Link for Non-Members

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Previous Courses

Writing Content For The Web

October 22nd
9 am – 12 pm at UCCC Stone Ridge Campus
In partnership with Rondout Valley Business Association

Presented by Etela Ivkovic & Jacques Bouchard 

Course Description: In the world of the Internet, a business’s message, and the content built around it, IS the company. This class will help business owners understand how to create content that’s built for their audience and drives business to their website.

Topics include:

  • The Audience – Discover who they are and why they have come to your business
  • Writing Effective Content – Learn how to write content about what an audience is looking for and what resonates with them
  • Building a Calendar – How to plan out an ongoing content strategy

Registration Link for Rondout Valley Business Association Members

Registration Link for Non-Members

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Building A Business’s Digital Presence

September 24th
9 am – 12 pm at UCCC Stone Ridge Campus
In partnership with Rondout Valley Business Association
Presented by Ian Keir & Christopher Short 

Course Description: Your business is a local favorite, but can it be found on the web? Potential customers are searching online and you want to make sure that they will find you. This class will take business owners through the necessary steps to build their digital presence.

Topics include:

  • Your Website – Website content essentials, and the user experience.
  • Business Listings – Google my business, Bing places, Yelp and beyond!
  • Social Media – The importance of a social presence and how to build it.

Registration Link for Rondout Valley Business Association Members

Registration Link for Non-Members

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This entry was posted on Friday, September 16, 2016 and is filed under News/Events.

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