DragonSearch Continues Fast Growth With Zippy Shell Account Win

Search Engine Optimization, Pay Per Click Advertising and Social Media Marketing Company to Drive Franchise Expansion of National Mobile Self-Storage Company

New York, NY and Kingston, NY – March 27, 2012 – DragonSearch (, a search engine optimization (SEO), social media marketing and pay-per-click (PPC) advertising company, today announced it has been retained by Zippy Shell USA, LLC (, a mobile self-storage company utilizing a modern concept, to create and implement the company’s strategic internet marketing activities.

A New Online Marketing Partnership for Business Franchise Marketing

DragonSearch’s creative and process-driven marketing approach that utilizes integrated search engine optimization, social media marketing and PPC campaigns was the key to attracting Zippy Shell, based in Jersey City, N.J.  DragonSearch will coordinate a digital marketing effort that will promote the Zippy Shell brand, connect with consumers and generate leads for each of the company’s franchisees.

“Zippy Shell is poised for tremendous growth,” said Ric Dragon, DragonSearch CEO and co-founder.  “DragonSearch is going to help them get there.  Our process blends together all the elements needed for effective digital marketing, including search engine optimization, social media marketing, pay-per-click campaigns and dynamic content creation.  We look forward to putting our process to work for Zippy Shell.”

DragonSearch Leverages Powerful Tools for Zippy Shell Marketing Partner

“Retaining DragonSearch will help Zippy Shell achieve our rapid expansion goals nationwide,” said Ben Taylor, Director of Marketing, Zippy Shell. “The DragonSearch team will be using all the latest digital marketing tools, including social media platforms such as Google+, Facebook, Twitter, and Pinterest, to create strong awareness directly with consumers as they decide how best to handle their moving needs.  Having such an experienced firm guiding those efforts is a huge advantage for our franchisees.”

Zippy Shell currently has 15 independent franchise owners operating in 27 United States markets. The Zippy Shell system is an intelligent and simple self-storage solution for residential and business customers. Zippy Shell allows for a storage container to be delivered to a customer in a street registered vehicle which provides much greater flexibility than other mobile storage solutions.

DragonSearch is a SEO, SMM and PPC advertising company with offices in New York City and Kingston, New York.  Servicing a wide variety of clients, DragonSearch utilizes search engine optimization (SEO), pay-per-click (PPC) management, social media marketing (SMM), and web site development to effectively drive potential customers to a company’s web and social sites.  Company CEO Ric Dragon is the author of two books, “The DragonSearch Online Marketing Manual,” and the upcoming “Social Marketology,” both published by McGraw-Hill.

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Press Contact:
Paul Rakov
Director, Public Relations
(212) 246-5087 x123
[email protected]

This entry was posted on Tuesday, March 27, 2012 and is filed under Integrated Marketing, News/Events.

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