It is the time of year when predictions for the next year fly off the shelves like the Elsa doll from Disney’s ‘Frozen.’ Instead of bringing you another predictions post, we decided to share with you what #usDragons really want to see in the digital marketing industry for 2015. So here is our Wish List…
Hootsuite included functionality for being able to queue tweets that include an image. As an active user, this is one of my biggest pet peeves about the software. I mean, yes you can do it – however when you revert to the twitter platform, the images are contained as a link, and not an image. So my wish? Is not only that Hootsuite reads this (and tweets about it) but they include this in their next update! (A boy can wish, right?)
WordPress had better functionality for implementing Schema markup and Tumblr had the functionality to edit title and meta description on a post-by-post basis.
For websites to magically switch over to being mobile-friendly. Google – can you make that happen for me? Mobile browsing is here to stay. However, many website are slow to adapt. The transition, understandably, takes time and resources. In an ideal world all websites will be mobile-friendly in 2015.
To be able to get a better look at what our traffic data breakdown looks like from a PPC perspective on a more granular level, enabling hyper-targeting when appropriate.
Google would be more transparent and helpful with the people who want to work in the spirit of mutual benefit. That would include things like better warnings about what’s coming (so we’re not embarrassed when we’ve been pushing for authorship for months and it suddenly disappears), more data (like giving webmasters with HTTPS their keyword data back, or letting users with webmaster tools access a complete list of all indexed pages so they can fix errors), or simply a more unified position from Google. For example, when Google Penguin came out and John Mueller said that the rollout was complete, then two days later Gary Illyes said it would continue to roll out for weeks.
I would stop getting so many emails about new tools that all do the same thing and get an email for a tool that actually does do it all. A tool that could go from monitoring mentions, to analyzing content on social platforms, to showing test results of on-page changes from CRO, Schema, etc., to relationship building and outreach tracking. A tool that is inclusive of all of the things we need to be strategic about as digital marketers.
For more transparency from Google on AdWords data.
That clients would understand how crucial integration and collaboration are to run successful digital marketing campaigns. By bringing together the teams and working together on a strategy that combines paid advertising, seo, social media, mobile, sales, off-line marketing efforts, technical and creative elements, etc. with the deep understanding of who the audiences and customers are, what their needs and desires are, marketing campaigns will create true value and will drive long and short term results.
Bing Ads would get faster and be less glitchy, Acquisio becomes useful beyond just reporting, that “The Year of Mobile,” would finally come to an end (and not continue for yet another year) and that there becomes more integration with traditional advertising and PR.
That if a brand chooses to engage the services of a marketing company that they trust and collaborate with that agency as an interwoven partnership, through successes and disappointments, to move the needle in a positive direction and accomplish the desired goals. By the fact that they sought marketing assistance and help, they know that they do not have the comprehensive skills to do it all by themselves and they recognize it is all part of the journey to get to the place they (and their marketing professionals) wish to be.
DuckDuckGo would be the most used search engine because they actually care about privacy.
Google would practice some transparency and stop muddying data (I know, I sound like a cranky, jaded old SEO, but that’s how I roll). The trend of removing tools, limiting analytics, railroading the keyword research process, not updating Penguin in over a year and now suddenly baking it into the algorithm…all with no information given, promoting authorship and then removing it, is frustrating for everyone involved. SEO has been and will continue to be an educated best guess but I look forward to the day where Google stops making me look like a chump in front of clients who are doing digital marketing the correct way.
Jannette Wing Pazer
There were better, more customizable free stats/analytics for LinkedIn, G+ and Pinterest. It’s hard to get cumulative stats on followers on Google+, they only show you new followers each day, so you’d have to add them up to see how many you’ve gained in any particular time period. If you want to track engagement month over month with LinkedIn, you have to count and add up each data point on their little graph and all of their data can’t be exported to a spreadsheet. Pinterest doesn’t show followers in their analytics. Also, platforms like Pinterest and LinkedIn that show relative dates (e.g., 5 weeks ago), should also give the option to see actual dates!
There was a tool that could pull hours from a spreadsheet into our payroll system that was customized for the type of billable work online marketers do.
The word “rankings” will be obsolete in 2015.
In Basecamp, you could pull all data from various months for a particular project and sort as needed as well as more flexibility running reports.
So that is it, our deepest wishes for the New Year. Do you agree with anything you see here? What are your wishes for the future of digital marketing?
This entry was posted on Friday, December 19, 2014 and is filed under Social Media in Marketing.
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