The Lost Art of Goal Setting

It’s 10 PM…Do you know the Goal of Your Website?

Ok so maybe this is not the way the commercial went, however this is an important question to be asking ourselves. Your website’s goals are unique to your site.  Sometimes there are several goals that you’d like to achieve with your site.  So what’s the hardest part about goal setting?  I’d say it has to do with the dreaded p-word…prioritizing!

Step-by-Step Process To Develop a Goal for Your Website

Whether you are creating a website now or are working with one already in existence, you create your website to assist you in some way.  Perhaps you’d like to develop your brand online.  Or maybe you have a great product.  It’s also possible that you’d like to use your website to generate leads.  Or you might have created your website with the intention of improving ROI. Your site is a crucial tool in planning your Internet marketing campaigns and goals.

A well-created goal takes into account several factors.  Here’s a simple process for developing a goal for your website.

  1. Determine Your Audience: Before you begin getting the word out, you must know who you’d like to get the word out to.  So the first step in creating a goal for your website promotion is deciding who will be visiting your site.
  2. Create a List of Goals: Start by creating a list of all the potential goals for your site.  And for now, don’t worry about how these goals measure up. Just take note of anything and everything that comes to mind for your site’s potential goals.  Try to keep in mind a higher purpose since this will serve as a strong foundation for your site.
  3. Pick Your Top 3: Consider the point at which your website is right now and where you anticipate it being in several months.  What are the priorities that can or must be achieved within the foreseeable future?
  4. Add Specifics to these Goals: Try to be as specific as you can by including what you plan to accomplish and how you plan to accomplish it.  For instance, instead of saying, “I want to tell people about my product” consider this: “I want to increase traffic to my website so I can help people plan their vacations.  I’ll achieve this by creating itineraries on my website, reaching out to travel websites and encouraging visitors to interact on my website so they can help in planning fun trouble-free vacations!”  Being specific with the goal of your website also helps with developing an efficient course of action to reach your goal.
  5. Create a Time Frame: Assuming that your site’s goal is attainable, creating a time frame helps to measure your success.  If necessary, split the goal into several measurable goals.

Another point to keep in mind is your personal values.  If you value being responsible with finances, this will help in creating a well-defined goal for your budget travel website.  Or perhaps you value efficiency and this would help in creating an attainable goal that involves creating viral content on your site.

Answer a Need with Your Site’s Goal

Also keep in mind who your audience is and how you can help them.  Think of a problem that your site helps to solve.  If you’re super creative, then maybe you’ll see a need that your audience has yet to define, but when they do…you’re right there! The point is that creating a well-defined goal for your website is the key to measuring success.  Why should your website be just another speck of sand when it can be an iridescent sea shell?  Now you’re ready to hit the beach, find the perfect conch shell and start setting a goal for your website!

This entry was posted on Wednesday, October 14, 2009 and is filed under Search Engine Optimization.

Related Posts

Your thoughts? Please comment below.