Editor’s Note: The following is a guest post from Lauren Carlson, CRM Market Analyst at Software Advice:
Marketing people love buzz words and phrases. In the past year, there has been one in particular that has been drilled into my skull: Content is king. Why the popularity? Because it’s true. More than ever, bloggers, websites and online organizations are working to create unique, engaging and useful content to draw readers in. Doing so requires a lot of time and effort. That is why it can be especially frustrating when content scrapers come and swipe your hard work.
To make matters worse, Google’s recent Panda update has led to multiple instances of scraper sites outranking the content’s original author. The ideal solution would be for site owners to track down these content scrapers and force them to remove the content. But unless you’ve actually registered that content with the Copyright Office, you have little leverage against the scrapers.
My company, Software Advice, regularly publishes marketing automation software reviews, comparisons and various guides on enterprise software. We are a prime target for scrapers. Realizing this, we decided to track and register every page on our site with the U.S. Copyright Office. We also wanted to share our experience with others. If you go to our blog, you can read about how the Panda update can affect your site, and the steps you need to take to protect your content under copyright law.
Don’t get us wrong – we are no experts in legal matters or copyright policies. But we did pick up some valuable information that we think you might find valuable. Go here and take a look.
Lauren Carlson is a CRM Market Analyst at Software Advice.
This entry was posted on Monday, June 6, 2011 and is filed under Content Marketing.
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