Organizational Innovation

Photo of Abe Uchitelle

On Becoming President of DragonSearch

Abe Uchitelle

I’ll cut right to the chase, this is an announcement blog post. Beginning this month, I’m stepping into the role of President at DragonSearch. I’m incredibly excited, honored, and humbled by the opportunity to lead such an amazing team, and I’d like to share some thoughts about what this means. It’s been a full year…

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Photo of Danielle Correia

Real vs Cool in the Brand Culture Wars

Danielle Correia

There’s this huge competition between companies these days to showcase just how “cool” they are to work for — one that’s escalated into an all-out culture war between brands. Whether it’s a new startup or a company that’s suddenly discovered its hip swagger, “Watch us have fun at work!” or “Look at how we spend our free…

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Photo of Ralph Legnini
A drawing of a person talking into a can phone while someone listens

Why You Hire a Digital Marketing Agency

Ralph Legnini

I have found there are three reasons that clients come to a digital marketing agency: They need assistance in their digital marketing efforts and seek expert advice, marketing creativity and innovation, and implementation of it all because they do not possess those skills themselves or have an in-house team. They know what they want done…

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Photo of Abe Uchitelle
An old wooden ladder leaned up against a large tree

The ‘New’ Digital Marketing Ladder

Abe Uchitelle

The dominant paradigm in agency career growth is that you will begin by working on accounts under a manager, and move up in the company by becoming an account manager. Traditionally, stepping stones along this path are created by improving your subject-matter expertise and providing clients better service. Hurdles will be overcome and opportunities will…

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Photo of Abe Uchitelle
A drawing depicting the value of a digital marketing agency

6 Value-Adds When Hiring a Digital Marketing Agency

Abe Uchitelle

Attempting to consider your marketing strategy in the context of an hourly rate can be frightening. It’s not uncommon to hear rates of well over one or two hundred dollars-per-hour for professional marketing services, and even more for strategic planning or consulting hours. At some point you’ll consider what makes the most sense; is it…

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From Artist to CEO to Artist; The Evolution of a Dragon

Ric Dragon

On December 31st, 2014, I’ll be stepping down as the CEO of DragonSearch, and will be refocusing on my work as an artist. Several years ago, Eta Ivkovic, our general manager here at DragonSearch, agreed that we should leave work a little early, and attend a meet-up in Manhattan where a couple of authors were…

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A circle of truth problem solving template

A Disciplined Approach to Problem Solving

GuestDragon

In all organizations large and small, problems occur on a regular basis. Products/services priced too high, files continually missing, increased turnover, allocation of resources, competition requiring product revision, customer problems with call center, production defects, customer complaints, customer returns, etc. In order to solve any problem we must first understand the cause. Good problem solving…

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Photo of Jonathan McDonald

A Peek Into the Dragon Life

Jonathan McDonald

DragonSearch recently had the privilege to move into a newly modernized historic building at 8 N. Front Street in Kingston, NY. Built in 1921, the building is listed in the National Registry of Historic Places and was the original location of the Packard Motor’s car dealership. Steel beams, cement floors, brightly painted walls, and modern…

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Photo of Danielle Correia
graphic of a peeled banana

You’re Eating Bananas the Wrong Way, So Change

Danielle Correia

Change. It’s not something easily accepted by many. Status quo. Stability. Constants. All of these give us a familiarity that many find preferable to the chaos change can bring. But what about when change is necessary? That’s what we are dealing with, happily, at DragonSearch as growth has given us an opportunity to expand into…

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