Integrated Marketing

Photo of Jacques Bouchard
A lobster cage showing technical SEO techniques along with other marketing strategies

The Art of SEO… And Lobster Fishing

Jacques Bouchard

Working with clients, I’ve noticed that philosophies about SEO often fall into two camps — those that gravitate to the technical side of SEO, and those who try to build their SEO through a combination of blogging, social, and/or content strategy. The seductive quality of this false dichotomy is that adopting either strategy may work really well on…

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Photo of Andy Groller
The B2B conversion funnel showing ad types and content for throughout the funnel

How to Define Your Conversion Funnel for B2B Success

Andy Groller

We can all agree that B2B marketing success ultimately hinges on qualified leads that result in revenue, and this is true whether you’re promoting a SaaS recurring revenue model or a one-time IT hardware purchase. This does not mean, however, that B2B success metrics should only be defined by qualified leads and revenue. On the…

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Photo of Ralph Legnini
Bat Out of Hell Album Cover

Marketing Patience: A Simple & Measurable Concept

Ralph Legnini

In 1977 a record called Bat Out of Hell by an artist named Meatloaf was produced by Todd Rundgren and released on Cleveland International Records. It was not an instant hit by any means. It was a very dramatic sounding and ambitious album, quite unlike anything that came before it. So was the artist. There…

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Photo of Danielle Correia
A laptop sandwiched between stacks of newspapers bridging traditional and non traditional marketing

How Link Building Made SEO’s Great at PR

Danielle Correia

Real Link Building I never liked the term link building. In fact I hated it so much that I would spend hours thinking about what else we could call it: Link Fire, Link Flare, Link Blobbing… you get it. Awful right? Part of reason we cringed at the word link building was that it had…

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Photo of Abe Uchitelle
A drawing of a question mark with B2B inside

10 Questions to Ask When Choosing a B2B Marketing Agency

Abe Uchitelle

Here at DragonSearch, we work with both major types of businesses; B2B and B2C. People might think of B2C as being the more exciting campaigns, or at least the campaigns that you can explain to your grandmother. The reality, on the other hand, is that B2B campaigns are many times the most challenging and rewarding…

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Photo of Jacques Bouchard

Digital Marketing & SEO Takeaways: SMX East & MozCon

Jacques Bouchard

The conference presence has been strong with the DragonSearch team this season, and in the last few months, I’ve had the pleasure of joining my fellow Dragons at both SMX East and MozCon. As a long-time attendee to SMX East (I think this was my sixth time at the event) and a first-time participant in MozCon, I saw striking differences in the…

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Photo of Caitlin Boroden
Google Tag Manager Fundamentals

Google Tag Manager Fundamentals: A Review

Caitlin Boroden

If you haven’t heard,  Google Tag Manager’s popularity is soaring. The free service allows you to easily and efficiently collect data from your website and mobile app through the use of tags – a process that (except for a single snippet of code immediately after the <body> tag of your website) requires adjusting minimal code. Digital…

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Photo of Jacques Bouchard
Step-by-step Google Tag Manager tutorial.

Click Text Event Tracking – GTM V2 Made Simple

Jacques Bouchard

  With medium- and large-sized companies, digital marketing is typically driven by two forces: the ideal, and the workaround. Sometimes, we’re given the freedom (and budget) to power through a challenge with the perfect solution. More often, however, we inherit hardware and a CMS that, despite its quirks and limitations, isn’t going anywhere anytime soon. In addition we…

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A list of digital marketing tactics being cleaned up with a broom

Digital Marketing Spring Cleaning


Spring cleaning has different a meaning for each of us. As digital marketers, it’s a great time for new beginnings. For this post, we asked our entire team to share their thoughts. Enjoy! Evan Auerbach If you’re as OCD as I am and you care about your twitter follower ratio, you’re going to love this…

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