Pay-Per-Click

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DragonSearch Achieves Premier Partner Status with Google

Abe Uchitelle

Although none of us will claim to be 1%-ers, some would say we are part of the top 3% – top three percent of Google Partner agencies that is! Beginning this month, DragonSearch is an inaugural member of Google’s new Premier Partner program. This new program represents the next generation of Google’s commitment to agency-support…

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The Halo Effect of PPC

James Kravic

Brand Growth & Customer Loyalty I have always been told by old-school marketers that PPC is the faucet that can be turned on and off; generate sales in the short term while SEO and social media provide the long term solution. Well, I would argue that PPC also carries many of those same long term…

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Employees working in a technology office.

The Growth of Programmatic Advertising Platforms and Processes – What Are We Measuring?

Henry Blaufox

Looking back on 2013, our industry saw a growing acceptance of “programmatic” transactions for buying and selling online advertising. Programmatic refers to the myriad advertising technologies that have come to market in the past several years to automate what have otherwise been manual processes. Lately, real time bidding (RTB) has been confused with programmatic. Real…

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Understanding & Preparing for Seasonal Changes in Search Volume

James Kravic

The process of optimizing pay-per-click advertising campaigns for seasonal changes is one of the most important things that digital advertisers can understand. Now that the biggest holiday season has come to a close, many advertisers believe that they are out of the woods with regard to major seasonal changes in search volume for their PPC…

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8 Google Analytics Custom Reports for AdWords E-Commerce Success

Andy Groller

Google Analytics offers many standard reports for evaluating and analyzing e-commerce statistics as it relates to Google AdWords traffic, whether it is the Clicks tab found throughout the AdWords reporting section or applying the Paid Search advanced segment within e-commerce reports. That said, many of these reports lack a comprehensive view of the most critical…

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Everything You Need to Know About Enhanced Campaigns

Paolo Vidali

On July 22nd, Google transitioned all AdWords campaigns to the new Enhanced Campaign format, which includes search, display and remarketing campaigns. This change affects anyone with an AdWords account, whether campaigns are active, paused or even deleted. This is one of the most significant campaign shifts in recent years, and it was announced without soliciting…

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Google AdWords Enhanced Campaigns

Andy Groller

Good or Bad News for Your AdWords Campaigns? Google AdWords Enhanced Campaigns are coming in late July for everyone using Google AdWords advertising. For those that are not familiar with Enhanced Campaigns, Google made the official announcement in February that an ‘upgrade’ to AdWords campaign settings, targeting, and bidding would be released to make account…

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Illustration of how to create an integrated online marketing strategy incorporating SEO, PPC and Social Media Marketing.

Integrating SEO, Social Media and PPC into Your Online Marketing Strategy

Etela Ivkovic

I’ve seen so many online marketing campaigns planned and run in an isolated way; without considering integrating all marketing efforts to ensure their marketing campaigns are maximized to their fullest potential. We have had many prospects come to us looking for Search Engine Optimization  (or other) services and not sharing their overall marketing strategy because…

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