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As an online marketer and advertiser here at DragonSearch, my following opinion is a secret (maybe not so much anymore) and it’s rather sacrilege – I don’t fully trust the internet.  Just because I make a living off of the perception that I trust the internet, doesn’t mean I have to trust it.  I have a Facebook page, but its privacy settings are set to not allow anyone I don’t know to see anything on my page.  I don’t accept friend requests from people that I don’t know or from people who I am not a good friend of either.  Most importantly, I don’t use Facebook Places, Foursquare, or any other social media platform that allows people to know where I am.  I have always considered it beyond foolish to let strangers know that my home and my guns are unattended.

Fear Facebook

My paranoia was recently legitimized.  Recent news articles assert that opportunistic thieves from Nashua, NH burglarized 18 homes to the tune of $200K by studying Facebook status updates to figure out when their victims wouldn’t be home.  Facebook status updates have unofficially become a liability!  I knew it would come to this some day, and I question why people are so lackadaisical about their security.  I have to wonder, where it will all end up.

The Consequences of Too Much Social Media Usage

In the future, will home owners insurers charge an extra fee for people who have Facebook accounts?  It seems plausible.  If a homeowner is always telling the world that he isn’t at home, then the risk of a break-in is much higher than the person who doesn’t know what a status update is.  Then there are the pictures we post of ourselves.  How many times have you posted a picture of yourself and your new luxury item?  If a person is constantly pictured in an expensive looking house or updating statuses about their latest primo techno gadget, then aren’t they putting themselves at risk?

Back to the Basics

This is another reason why we must be careful of what we post.  Yes, future employers may look at your posts someday, and they may cost you a job.  But if insurers start looking at potential client’s posts, then it may cost a lot more.  You can bet if insurance agents notice this trend becoming more and more apparent that we will all be paying for the right to update our status.  What other potential consequences are out there?

This entry was posted on Tuesday, September 14, 2010 and is filed under Social Media in Marketing.

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