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A lobster cage showing technical SEO techniques along with other marketing strategies

The Art of SEO… And Lobster Fishing

Jacques Bouchard

Working with clients, I’ve noticed that philosophies about SEO often fall into two camps — those that gravitate to the technical side of SEO, and those who try to build their SEO through a combination of blogging, social, and/or content strategy. The seductive quality of this false dichotomy is that adopting either strategy may work really well on…

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smx-mozcon-2015-takeaways

Digital Marketing & SEO Takeaways: SMX East & MozCon

Jacques Bouchard

The conference presence has been strong with the DragonSearch team this season, and in the last few months, I’ve had the pleasure of joining my fellow Dragons at both SMX East and MozCon. As a long-time attendee to SMX East (I think this was my sixth time at the event) and a first-time participant in MozCon, I saw striking differences in the…

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Step-by-step Google Tag Manager tutorial.

Click Text Event Tracking – GTM V2 Made Simple

Jacques Bouchard

  With medium- and large-sized companies, digital marketing is typically driven by two forces: the ideal, and the workaround. Sometimes, we’re given the freedom (and budget) to power through a challenge with the perfect solution. More often, however, we inherit hardware and a CMS that, despite its quirks and limitations, isn’t going anywhere anytime soon. In addition we…

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A potted plant and a watering can with brand and reputation management written on them

Why Staples (Almost) Rocks At Reputation Management

Jacques Bouchard

A few weeks ago, Staples really impressed me. Or, at least, @Staples did. In a nutshell, I’d purchased a mouse from the local store — cheapest I could find — and it was literally falling apart that same day. More accurately, it was sliming apart in my hands. I didn’t have the receipt, and with my wife…

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A red Easter egg with the Konami code spilling out of it

Website Easter Eggs & The Power Of Fun In Marketing

Jacques Bouchard

In a past life, some time before DragonSearch, I was included in a brainstorming session for content strategy. The topic: How can we make viral content?  What struck me most was that, initially, the meeting took a very conversational, spirited direction, but the meeting leaders quickly pulled everyone together to “get serious” about building the viral strategy….

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Creating Content Topic You Don't Understand

Creating Content For A Topic You Don’t Understand

Jacques Bouchard

The difference between having an excellent content creator and a poor one is huge — and the good ones are few and far between. If you are in an industry that is highly technical, or there is a strong need for accurate, in-depth information, the challenge of building digital content without using up your staff’s…

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