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Fall 2016 Digital Marketing Courses at SUNY

Danielle Correia

DragonSearch is pleased to announce our fall 2016 course schedule… Social Media Marketing November 19th 9 am – 12 pm at UCCC Stone Ridge Campus In partnership with Rondout Valley Business Association Presented by Jannette Wing Pazer & Christopher Short Course Description: This course outlines the essential online marketing tactics it takes to get started using social media…

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A laptop sandwiched between stacks of newspapers bridging traditional and non traditional marketing

How Link Building Made SEO’s Great at PR

Danielle Correia

Real Link Building I never liked the term link building. In fact I hated it so much that I would spend hours thinking about what else we could call it: Link Fire, Link Flare, Link Blobbing… you get it. Awful right? Part of reason we cringed at the word link building was that it had…

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Brand Company Culture Wars

Real vs Cool in the Brand Culture Wars

Danielle Correia

There’s this huge competition between companies these days to showcase just how “cool” they are to work for — one that’s escalated into an all-out culture war between brands. Whether it’s a new startup or a company that’s suddenly discovered its hip swagger, “Watch us have fun at work!” or “Look at how we spend our free…

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Persona Identification Using Bumper Stickers

Danielle Correia

What is your first childhood memory of stickers? Was it when your teacher gave you a gold star on your arithmetic test because you got 100%? Was it trading Garbage Pail Kids with the neighbor down the street? Was it your first car or guitar case that was plastered with them? Whether stuck to a…

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graphic of a peeled banana

You’re Eating Bananas the Wrong Way, So Change

Danielle Correia

Change. It’s not something easily accepted by many. Status quo. Stability. Constants. All of these give us a familiarity that many find preferable to the chaos change can bring. But what about when change is necessary? That’s what we are dealing with, happily, at DragonSearch as growth has given us an opportunity to expand into…

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Key with CONTENT written on it - as in the key to your content marketing strategy

Crawling Out of the Cave

Danielle Correia

There are certain tasks that are considered the norm for running a business, the tasks that you just do as part of an everyday routine… processing orders, balancing the books, tracking inventory, etc.  Then there are the tasks that have become the norm, like creating content for your website and your social networks.  

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SEO, SMM & PPC Marketing Scams: Why You Should Run the Other Way

Danielle Correia

As a business owner you understand the importance of lead generation and gaining new customers.  When you are a digital marketing agency that practices unethical tactics that attempt to game the system, new leads are even more important.  That is because these companies find themselves flying through clients more quickly than you can say SEO. …

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Boggarts, Boggarting & Online Marketing Promotions

Danielle Correia

Trolls, Boggarts and Social Media, Oh My! Online marketing promotions are everywhere and I must admit, often times when I am making a purchase online, I will Google search the brand and the keyword ‘coupon’ to see if anything comes up.  Even if it is a smaller company, I take a quick look to see…

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