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The Yahoo and Microsoft Search Alliance

Andy Groller

PPC Buzz of the Week for Friday 2/19/10 When the agreement between Microsoft and Yahoo was first announced back in July 2009, I had offered my opinion, insight, etc into how this could affect the landscape of PPC in this post. For the last 7 months both corporations have been at the mercy of the…

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Using Offline Advertising For Long-Term Search Engine Ranking Boost

Andy Groller

Google’s Personalized Search Results & Other Links Between On- and Offline SEOMoz posted recently about how “Personalization of Google Results Creates a Huge Advertising Opportunity.” As usual, Rand Fishkin is on to something. Essentially, the concept involves using offline (or traditional advertising mediums) to tell people to take a specific action online. In this case,…

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PPC Consumes an Internet Marketer’s Life

Andy Groller

PPC Buzz of the Week – Friday 2/5/10 I usually highlight some noteworthy topics, posts, and other industry information within the PPC Buzz every week. So I decided to push these ideas to the back burner for one week and focus on something a little more upbeat and creative: how an internet marketer knows they’ve…

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Two Ways PPC Can Bridge the Divide with SEO and Social Media

Andy Groller

With a Little Creativity, Paid Search Ads Can Have Real Effects on Organic Campaigns I’m brand new to the wonderful, fascinating world of Pay Per Click advertising. I was nudged from the SEO and Social Media side of things over to paid search a couple of weeks ago.  Through my experience with SEO and social…

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