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A business women using marketing strategies to close the gap

B2B Marketing Series: Q4 Strategies to Close the Gap

Andy Groller

Q4 is a critical time for B2B organizations and marketers. With the natural ebb and flow of performance throughout the year, B2B marketers understand that Q4 is a make or break time. It’s the time of the year when annual goals are hit or missed, which can either lead to a strong foundation going into…

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The B2B conversion funnel showing ad types and content for throughout the funnel

How to Define Your Conversion Funnel for B2B Success

Andy Groller

We can all agree that B2B marketing success ultimately hinges on qualified leads that result in revenue, and this is true whether you’re promoting a SaaS recurring revenue model or a one-time IT hardware purchase. This does not mean, however, that B2B success metrics should only be defined by qualified leads and revenue. On the…

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8 Google Analytics Custom Reports for AdWords E-Commerce Success

Andy Groller

Google Analytics offers many standard reports for evaluating and analyzing e-commerce statistics as it relates to Google AdWords traffic, whether it is the Clicks tab found throughout the AdWords reporting section or applying the Paid Search advanced segment within e-commerce reports. That said, many of these reports lack a comprehensive view of the most critical…

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Google AdWords Enhanced Campaigns

Andy Groller

Good or Bad News for Your AdWords Campaigns? Google AdWords Enhanced Campaigns are coming in late July for everyone using Google AdWords advertising. For those that are not familiar with Enhanced Campaigns, Google made the official announcement in February that an ‘upgrade’ to AdWords campaign settings, targeting, and bidding would be released to make account…

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Google AdWords Impression Share for Ad Groups

Andy Groller

Ever since Google first released impression share statistics at the campaign level in AdWords, PPC professionals have been clamoring for similar statistics at more granular levels. During recent discussions with Google representatives, they mentioned that they are actively working on ad group level impression share. Additionally, as Melissa Mackey pointed out on Twitter recently, Google…

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PPC Management: How to Assemble a PPC Dream Team

Andy Groller

As a potential client, it is in your best interest to know whether you’re about to hire a PPC dream team or just another run of the mill PPC management agency. From the other end of the spectrum, as a PPC Kingpin (or Director of PPC if you prefer) it is equally important to assemble your…

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PPC Management: How to Know When You’re Hiring a PPC Dream Team

Andy Groller

PPC management is a team game no matter how you look at it. Whether you have a PPC department of 2+ or one PPC specialist working with other members of the marketing department, there is always more than one. This is applicable to both an agency and in-house setting. As discussed recently on #PPCChat there are nuances…

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