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The DragonSearch team in the Kingston office

Dear Agency: Balancing SEO Needs and Web Development Resources

DragonSearch

Dear Agency, We’re not sure that our dev team can handle the amount of recommendations you’ve made in the SEO audit. We just think it will overwhelm our team.” Best, Backlogged in Boise Dear Backlogged in Boise, With SEO, more than with other forms of digital marketing, there’s often an initial surge of tasks for the…

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A list of digital marketing tactics being cleaned up with a broom

Digital Marketing Spring Cleaning

DragonSearch

Spring cleaning has different a meaning for each of us. As digital marketers, it’s a great time for new beginnings. For this post, we asked our entire team to share their thoughts. Enjoy! Evan Auerbach If you’re as OCD as I am and you care about your twitter follower ratio, you’re going to love this…

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The DragonSearch team in the Kingston office

Dear Agency: Getting Results with Digital Marketing

DragonSearch

We’re introducing a new series of blog posts, where we explore some of the most common questions we get asked here at DragonSearch. They might be questions a client would ask, questions an agency partner might ask, or even questions a prospect would ask. We’re calling the series ‘Dear Agency.’ Here’s the first one; enjoy!…

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A tag cloud showing new digital marketing buzzwords

The Best New Digital Marketing Buzzwords

DragonSearch

In our fast-paced world, marketers seem to be creating new buzzwords at an unprecedented pace. It can be challenging to keep up on all these new terms. Fear not, usDragons have done the work for you, pulling together the latest list of trending terms. Be sure to memorize these! You’re certain to be asked about…

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A Dragons Wish List for 2015

DragonSearch

  It is the time of year when predictions for the next year fly off the shelves like the Elsa doll from Disney’s ‘Frozen.’ Instead of bringing you another predictions post, we decided to share with you what #usDragons really want to see in the digital marketing industry for 2015. So here is our Wish…

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A group gather inside the new DragonSearch building for a ribbon cutting

A New Creative Space for DragonSearch in the Hudson Valley

DragonSearch

The Hudson Valley’s Uptown Kingston neighborhood experienced an exciting and wonderful day this month! A well-established digital marketing organization that services national and international clients cut the ribbon at its new, creatively-designed space, sharing the festivities with government officials and regional dignitaries. It was a milestone for all of #usDragons – because the organization was…

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DragonSearch’s PPC Strategist Paolo Vidali Speaking at Hero Conf 2014

DragonSearch

PRESS RELEASE – NEW YORK, NY – APRIL 25, 2014 – DragonSearch, a boutique New York digital marketing agency, proudly announced today that Paolo Vidali, Senior Digital Marketing Strategist, is a featured speaker at Hero Conf 2014, one of the most influential Pay-Per-Click conferences in the industry. The conference runs from Monday, April 28 through…

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White and pink fireworks shooting up in the sky to celebrate New Years

Content Marketing Tips for 2014 and Beyond

DragonSearch

Content has been the big topic of conversation amongst #usdragons in recent days. Rather than posting yet another blog about how important content is (since we know you have crawled out of the cave by now), we decided to get a bit more tactical here. The New Year is the time to put your marketing…

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Variations in Social Media Mentions Matter: Boolean Can Help

DragonSearch

For many of our clients, we use several social media monitoring tools to keep tabs on how their brand is being communicated about on social media, blogs, news outlets, etc. But we realized those tools weren’t capturing everything. So, our staff looked to boolean search to create queries for the tools that would help find…

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