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Google Premier Partner Material

DragonSearch Achieves Premier Partner Status with Google

Abe Uchitelle

Although none of us will claim to be 1%-ers, some would say we are part of the top 3% – top three percent of Google Partner agencies that is! Beginning this month, DragonSearch is an inaugural member of Google’s new Premier Partner program. This new program represents the next generation of Google’s commitment to agency-support…

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On Becoming President of DragonSearch

Abe Uchitelle

I’ll cut right to the chase, this is an announcement blog post. Beginning this month, I’m stepping into the role of President at DragonSearch. I’m incredibly excited, honored, and humbled by the opportunity to lead such an amazing team, and I’d like to share some thoughts about what this means. It’s been a full year…

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A drawing of a question mark with B2B inside

10 Questions to Ask When Choosing a B2B Marketing Agency

Abe Uchitelle

Here at DragonSearch, we work with both major types of businesses; B2B and B2C. People might think of B2C as being the more exciting campaigns, or at least the campaigns that you can explain to your grandmother. The reality, on the other hand, is that B2B campaigns are many times the most challenging and rewarding…

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An old wooden ladder leaned up against a large tree

The ‘New’ Digital Marketing Ladder

Abe Uchitelle

The dominant paradigm in agency career growth is that you will begin by working on accounts under a manager, and move up in the company by becoming an account manager. Traditionally, stepping stones along this path are created by improving your subject-matter expertise and providing clients better service. Hurdles will be overcome and opportunities will…

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A drawing depicting the value of a digital marketing agency

6 Value-Adds When Hiring a Digital Marketing Agency

Abe Uchitelle

Attempting to consider your marketing strategy in the context of an hourly rate can be frightening. It’s not uncommon to hear rates of well over one or two hundred dollars-per-hour for professional marketing services, and even more for strategic planning or consulting hours. At some point you’ll consider what makes the most sense; is it…

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Kevin Mullett presenting to usDragons about SEO, social and digital marketing.

Kevin Mullett & the Role of Sales, Technology and the Conference Circuit – Marketology in Motion Video Interview

Abe Uchitelle

Interview with Kevin Mullett, Director of Visibility at MarketSnare The best career stories are those that start with someone solving a basic need to help a community of like-minded individuals. Kevin Mullett’s story began with an earnest desire to improve his community of video-game players, which ultimately turned him on to programming. Coming from a…

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