DragonSearch Blog

Photo of Jacques Bouchard
A lobster cage showing technical SEO techniques along with other marketing strategies

The Art of SEO… And Lobster Fishing

Jacques Bouchard

Working with clients, I’ve noticed that philosophies about SEO often fall into two camps — those that gravitate to the technical side of SEO, and those who try to build their SEO through a combination of blogging, social, and/or content strategy. The seductive quality of this false dichotomy is that adopting either strategy may work really well on…

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Photo of Andy Groller
The B2B conversion funnel showing ad types and content for throughout the funnel

How to Define Your Conversion Funnel for B2B Success

Andy Groller

We can all agree that B2B marketing success ultimately hinges on qualified leads that result in revenue, and this is true whether you’re promoting a SaaS recurring revenue model or a one-time IT hardware purchase. This does not mean, however, that B2B success metrics should only be defined by qualified leads and revenue. On the…

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Photo of Ian Keir
A team of social media marketers gathered around a table organizing channel icons

Overview and Takeaways from Social Tools Summit Boston 2016

Ian Keir

Is social media marketing a challenging activity for your business? Do you just set it and forget it? The Social Tools Summit, held in Boston on April 12, 2016, answered many of the questions and challenges faced by businesses. The brainchild of Neal Schaeffer and Brian Mahony, this Summit brings together marketers and social media experts…

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Photo of Jannette Pazer
Social Media network icons.

Getting Started with Social Media Marketing

Jannette Pazer

SUNY Ulster Class to Help You We at DragonSearch love to share our knowledge with others, and if you live in the Hudson Valley here’s your chance to learn more about digital marketing and how it can help your business. DragonSearch has partnered with SUNY Ulster to teach 3 continuing education evening classes during the…

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Photo of Abe Uchitelle

On Becoming President of DragonSearch

Abe Uchitelle

I’ll cut right to the chase, this is an announcement blog post. Beginning this month, I’m stepping into the role of President at DragonSearch. I’m incredibly excited, honored, and humbled by the opportunity to lead such an amazing team, and I’d like to share some thoughts about what this means. It’s been a full year…

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Photo of Ralph Legnini
Bat Out of Hell Album Cover

Marketing Patience: A Simple & Measurable Concept

Ralph Legnini

In 1977 a record called Bat Out of Hell by an artist named Meatloaf was produced by Todd Rundgren and released on Cleveland International Records. It was not an instant hit by any means. It was a very dramatic sounding and ambitious album, quite unlike anything that came before it. So was the artist. There…

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Photo of Danielle Correia
A laptop sandwiched between stacks of newspapers bridging traditional and non traditional marketing

How Link Building Made SEO’s Great at PR

Danielle Correia

Real Link Building I never liked the term link building. In fact I hated it so much that I would spend hours thinking about what else we could call it: Link Fire, Link Flare, Link Blobbing… you get it. Awful right? Part of reason we cringed at the word link building was that it had…

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Photo of Abe Uchitelle
A drawing of a question mark with B2B inside

10 Questions to Ask When Choosing a B2B Marketing Agency

Abe Uchitelle

Here at DragonSearch, we work with both major types of businesses; B2B and B2C. People might think of B2C as being the more exciting campaigns, or at least the campaigns that you can explain to your grandmother. The reality, on the other hand, is that B2B campaigns are many times the most challenging and rewarding…

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