DragonSearch Blog

Photo of Danielle Correia
An illustration showing digital marketing components

Fall 2016 Digital Marketing Courses at SUNY

Danielle Correia

DragonSearch is pleased to announce our fall 2016 course schedule… Social Media Marketing November 19th 9 am – 12 pm at UCCC Stone Ridge Campus In partnership with Rondout Valley Business Association Presented by Jannette Wing Pazer & Christopher Short Course Description: This course outlines the essential online marketing tactics it takes to get started using social media…

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Google Premier Partner Material

DragonSearch Achieves Premier Partner Status with Google

Abe Uchitelle

Although none of us will claim to be 1%-ers, some would say we are part of the top 3% – top three percent of Google Partner agencies that is! Beginning this month, DragonSearch is an inaugural member of Google’s new Premier Partner program. This new program represents the next generation of Google’s commitment to agency-support…

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A lobster cage showing technical SEO techniques along with other marketing strategies

The Art of SEO… And Lobster Fishing

Jacques Bouchard

Working with clients, I’ve noticed that philosophies about SEO often fall into two camps — those that gravitate to the technical side of SEO, and those who try to build their SEO through a combination of blogging, social, and/or content strategy. The seductive quality of this false dichotomy is that adopting either strategy may work really well on…

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The B2B conversion funnel showing ad types and content for throughout the funnel

How to Define Your Conversion Funnel for B2B Success

Andy Groller

We can all agree that B2B marketing success ultimately hinges on qualified leads that result in revenue, and this is true whether you’re promoting a SaaS recurring revenue model or a one-time IT hardware purchase. This does not mean, however, that B2B success metrics should only be defined by qualified leads and revenue. On the…

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A team of social media marketers gathered around a table organizing channel icons

Overview and Takeaways from Social Tools Summit Boston 2016

Ian Keir

Is social media marketing a challenging activity for your business? Do you just set it and forget it? The Social Tools Summit, held in Boston on April 12, 2016, answered many of the questions and challenges faced by businesses. The brainchild of Neal Schaeffer and Brian Mahony, this Summit brings together marketers and social media experts…

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Social Media network icons.

Getting Started with Social Media Marketing

Jannette Pazer

SUNY Ulster Class to Help You We at DragonSearch love to share our knowledge with others, and if you live in the Hudson Valley here’s your chance to learn more about digital marketing and how it can help your business. DragonSearch has partnered with SUNY Ulster to teach 3 continuing education evening classes during the…

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On Becoming President of DragonSearch

Abe Uchitelle

I’ll cut right to the chase, this is an announcement blog post. Beginning this month, I’m stepping into the role of President at DragonSearch. I’m incredibly excited, honored, and humbled by the opportunity to lead such an amazing team, and I’d like to share some thoughts about what this means. It’s been a full year…

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Bat Out of Hell Album Cover

Marketing Patience: A Simple & Measurable Concept

Ralph Legnini

In 1977 a record called Bat Out of Hell by an artist named Meatloaf was produced by Todd Rundgren and released on Cleveland International Records. It was not an instant hit by any means. It was a very dramatic sounding and ambitious album, quite unlike anything that came before it. So was the artist. There…

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