16
May
A group of people around a table analyze a chart

Optimizing Your Demandware Ecommerce Store

Ian Keir

Demandware (now a part of the Salesforce Commerce Cloud family) is one of the leading eCommerce platforms available for businesses with an online retail presence. According to Builtvisible, Demandware is used by 22% of all companies. One of the many benefits of Demandware is the integration with other components of the Salesforce family. In addition,…

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13
Feb
Sam the dog is all smiles sitting on the couch at the DragonSearch office

Dragons Speaking at BlogPaws Conference 2017

Tyler Brown

The team at DragonSearch is digging their way into a new vertical of digital marketing – the pet vertical, that is! From hosting informative Twitter chats, conducting website audits, and writing blog posts on search engine optimization, we have a few Dragons who are devoted to educating pet bloggers and social media advocates. Teaming Up…

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7
Feb
Colorful graphic of a trade show showing booths & attendees.

Trade Show Digital Marketing – Pre / During / Post

Ralph Legnini

Centuries ago, merchants traveled from town to town to display their goods and products, create awareness, and initiate sales. Today it is much different. Brands devote a large portion of their yearly marketing budgets to participate in mega-events, often at large convention centers in major cities. There are currently over 10,000 trade shows each year…

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22
Dec

How to Avoid and Thrive After Google’s Intrusive Interstitial (Pop-up) Penalty

Ian Keir

Have you heard the latest Google news? Starting January 10, 2017, Google is cracking down on intrusive interstitials on mobile devices. Before we can talk about how this can impact your website, what exactly is an intrusive interstitial? This is Google-speak for a pop-up window. The update enforces Google’s attempt to put user experience first and foremost in…

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22
Sep
A business women using marketing strategies to close the gap

B2B Marketing Series: Q4 Strategies to Close the Gap

Andy Groller

Q4 is a critical time for B2B organizations and marketers. With the natural ebb and flow of performance throughout the year, B2B marketers understand that Q4 is a make or break time. It’s the time of the year when annual goals are hit or missed – which can either lead to a strong foundation going…

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16
Sep
An illustration showing digital marketing components

Fall 2016 Digital Marketing Courses at SUNY

Danielle Correia

DragonSearch is pleased to announce our fall 2016 course schedule at SUNY campuses in the Hudson Valley: Increase Leads & Sales With a Blog October 19th 6-9 pm at KCSU Mary’s Avenue, Kingston Presented by Etela Ivkovic & Ralph Legnini  Course Description: Businesses large and small see tremendous success revolving around their organization’s blog. You will learn how…

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